Enhancing Performance and Insights for Car Dealerships
Results
Quantified Customer Dissatisfaction: Genius could measure that 4-7% of callers expressed dissatisfaction and identify the root causes like missed call backs.
Revealing Lead Management Issues: The analysis showed that while 25% of potential customers were ready to buy within a week, and another 25% within a month, a significant portion planned to buy later. The system highlighted that these long-term leads were potentially being neglected.
Identified Best Practices in Trade-in Discussions: Genius shown that some locations performed better at discussing trade-ins compared to others.
Analyzing Call Queues: Genius identified that only 42% of calls going to the “sales queue” were actually sales-related. This revealed a significant inefficiency in call routing and a burden on the sales team.
Revealed Uncaptured Leads: It was discovered that many leads were not being entered into the CRM and that Conversation Genius was providing a better picture of potential sales opportunities.
Enhanced BDC Performance Evaluation: Data revealed that BDC was transferring about 24% of the calls to sales representatives in one specific location, leading to an understanding of process bottlenecks and possible training opportunities.
Hire Conversation Genius and expect the results
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more properly directed calls
more questions about “trade-in” cars
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more qualified leads identified from voice
Conversation Genius agent capabilities
Conversational Intelligence
Unlock the power of communication with Conversation Genius. Understand every conversation between your dealership agents, salespeople, and maintenance department to get a clear view of what’s being discussed.